About us
We’re dedicated to building
strategic digital growth across borders.
Founded in Seoul, Drift Marketing is a digital marketing company that helps global brands navigate the diverse digital landscapes of the APAC region.
Expanding into new markets across Asia requires more than translating campaigns. Each market has its own platforms, search behaviour, and cultural expectations. Drift Marketing collaborates with regional specialists across APAC, bringing together local market knowledge, native language expertise, and internationally experienced professionals who communicate seamlessly in English.
With experience across both in-house marketing teams and digital agencies, we understand the operational realities brands face internally while providing the strategic expertise and specialised skills expected from an agency partner.
Our work focuses on helping organisations understand each market’s digital ecosystem and develop strategies that align with local platforms, audiences, and cultural context — enabling brands to expand with clarity, confidence, and measurable results.
We support
Our goal is not short-term traffic spikes —
but long-term authority and sustainable market positioning.
Global brands entering the Korean and wider APAC digital markets.
Korean companies expanding their presence internationally.
Organizations entering new markets without a local team.
Marketing teams seeking APAC local expertise.
Organizations requiring high-quality localization.
Our goal is not short-term traffic spikes —
but long-term authority and sustainable market positioning.
How We Work
Connected across APAC
Drift Marketing operates from Seoul and works closely with a network of digital marketing specialists across the APAC region, including Japan, Hong Kong, and Singapore.
This regional collaboration allows us to combine local market insight with digital marketing expertise, helping brands adapt their strategies to different platforms, audiences, and cultural contexts across Asia-Pacific markets.
We help organizations:
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Adapt messaging to local expectations
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Optimise campaigns across regional search engines and platforms
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Develop culturally relevant content strategies
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Build authority across digital touchpoints
Projects We’ve Worked On
Drift Marketing draws on experience across a range of international marketing and localisation projects spanning multiple industries and markets.
Recent work includes:
Global luxury fashion brands
SEO strategy and organic search optimisation for international luxury fashion brands, improving search visibility across multiple markets.
Global SaaS Companies
Performance marketing campaigns including paid search and digital advertising strategy to support lead generation and market growth.
Major retail brand in Hong Kong
Influencer marketing campaigns designed to increase brand visibility and engagement across digital and social platforms.
AI-powered education technology startups in Korea
SEO and paid campaign strategy, including search optimisation, digital advertising consulting, and performance campaign management.
Jiyun Kim Founder & Strategic Lead
With over 10 years of experience in digital marketing and cross-border content strategy, Jiyun has worked across in-house teams, digital agencies, and global content ecosystems. Throughout her career, she has led marketing projects, worked closely with sales teams, and supported organisations navigating complex digital environments across international markets.
Having worked both in-house and within agency environments, Jiyun understands the internal challenges marketing teams face — from aligning with sales objectives to navigating resource constraints — while bringing the strategic perspective and specialised expertise of an external partner.
Over the years, she observed that many organisations struggle to enter new markets simply because they lack local insight. Differences in language, culture, digital platforms, and audience behaviour often make marketing execution difficult, or prevent teams from launching initiatives altogether.
Jiyun founded Drift Marketing to help bridge this gap, combining digital marketing strategy with localisation expertise and regional market insight. Through collaboration with specialists across APAC, Drift Marketing supports organisations navigating unfamiliar digital ecosystems and building strategies grounded in real market understanding.